So Ethic is a high- fashion boutique for the green-at-heart, retailing the best designers from across the globe in Ethical Fashion. The store aims to fill the void for an outlet supporting ethical high-end designers.

Mission:To sustain sustainable fashion, to revive dying crafts.

Contrary to the common belief that Ethical Fashion is about hippies and "brown teeth" or sweat shops, SO ETHIC aims to bring to the world a fresh new look that is both trendy and chic being at par with high fashion runway garments throughout the world.

Australia's first ever Non-profit Ethical Fashion Store, So Ethic aims to sustain sustainable fashion by giving the right kind of market and support it needs.

All profits from the store will be used to source ethical products and fabrics from rural areas that will in turn be sold at So Ethic. This will ensure a regular cycle is created for ethical products while giving them the right sort of market and visibility.

So Ethic
ABN 39 045 472 892
0450 725511
38-44, Rebecca Walk, NorthBank Place, Melbourne 3000

www.soethic.net